Shining a little light in life

Portfolio

Discover my unique and creative graphic illustrations.

Services

Explore personalised marketing and advertising services.

Blog

You can read about many of the subjects I explore relating to branding, art, art history and graphic design.

About me

I bring a powerful combination of design and marketing expertise, enabling me to create content that is visually appealing, strategically effective and audience-focussed.

Multidisciplinary Expertise As a graphic designer, illustrator, digital marketer, and UX/UI designer, I don't just design - I shape engaging brand experiences aligned with business objectives. My ability to combine aesthetic appeal with strategic thinking ensures that every project I undertake has both impact and purpose.

Strong Branding and Storytelling Capability With over 30 years' experience, I specialise in creating brand identities that make an emotional connection with audiences. I understand how to balance visual design, content marketing and UX principles to create brands that stand out and resonate.

Bilingual and Intercultural Perspective Being bilingual in English and French, I have the ability to navigate international markets, ensuring clear, authentic and culturally relevant communication for global brands.

Rest assured that the creativity is ALWAYS mine and the ideas are mine. For marketing needs, in terms of planning and structure, AI speeds up the process and gives you more bang for your buck! For creative applications, AI is an integral part of their processes, so I have to be transparent. Technological and AI-powered approach I integrate AI-powered tools (Adobe Creative Suite, Canva AI, Flux) to optimise workflows and add to creativity.

Ethical and Purpose Driven Content Creation I have worked extensively with NGOs and brands with a mission, using storytelling and design to inspire action. I'm passionate about creating authentic, impactful content that is aligned with a greater mission.

Why work with me? I develop meaningful brand experiences that build trust, stimulate engagement and generate results. Whether working with start-ups, NGOs or established businesses, I take a holistic approach to ensure that branding, marketing and user experience work harmoniously together. I love living in France, which has opened my eyes to a new world and enriched my life and creative energy.

I look forward to shining a light on your business or your next project.

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Contact me with your projects

Je suis là pour répondre à vos besoins en design graphique et marketing. Contactez-moi pour discuter de vos idées et projets.

I am here to respond to your graphic design and marketing need. Contact me to chat about your ideas and plans.

Telephone

06 64 23 39 68

Email

catherine@rayofsun.fr

Je soutiens Le Petit Train du Burkina Faso

Le Petit Train du Burkina Faso is a French association set up on 19 July 2017, following on from the initiative launched in Burkina Faso in 2014. Its main objective is to improve the health of people in the Koubri region in rural areas, in particular through the creation of a Health and Social Promotion Centre. The association organises various fund-raising events in France, such as garage sales and intergenerational football tournaments. It also collects and sends medical equipment to Burkina Faso, helping to develop the local health infrastructure.

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